{"id":6131,"date":"2025-08-17T21:46:35","date_gmt":"2025-08-17T19:46:35","guid":{"rendered":"https:\/\/playmobilproplay.com\/case-study\/reforzar-el-posicionamiento-de-la-marca\/"},"modified":"2026-02-13T14:55:39","modified_gmt":"2026-02-13T13:55:39","slug":"reforzar-el-posicionamiento-de-la-marca","status":"publish","type":"case-study","link":"https:\/\/playmobilproplay.com\/es\/case-study\/reforzar-el-posicionamiento-de-la-marca\/","title":{"rendered":"Reforzar el posicionamiento de la marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6131\" class=\"elementor elementor-6131 elementor-3300\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-762a3711 e-flex e-con-boxed e-con e-parent\" data-id=\"762a3711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1aae1dd7 e-con-full e-flex e-con e-child\" data-id=\"1aae1dd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63399b19 e-con-full e-flex e-con e-child\" data-id=\"63399b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6efee554 elementor-widget elementor-widget-heading\" data-id=\"6efee554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Desaf\u00edo\/Punto Doloroso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7639c5e2 elementor-widget elementor-widget-text-editor\" data-id=\"7639c5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Aerom\u00e9xico quer\u00eda articular y nombrar la esencia de su marca empleadora: ese conjunto \u00fanico de valores, comportamientos y emociones que la hacen destacar. El reto consist\u00eda en captar algo intangible: la identidad compartida de su gente. Los esfuerzos anteriores se hab\u00edan quedado cortos al basarse en conceptos abstractos y no en voces internas.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7cbe8b elementor-widget elementor-widget-heading\" data-id=\"6d7cbe8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n (Por qu\u00e9 Pro.Play)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d12681 elementor-widget elementor-widget-text-editor\" data-id=\"47d12681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Propusimos un proceso interno de narraci\u00f3n de historias en el que los empleados exploraran y compartieran historias reales de su experiencia en Aerom\u00e9xico. Estas historias se convirtieron en la base para identificar patrones y temas que definen la cultura de la empresa. Este enfoque org\u00e1nico y ascendente fue clave para captar algo verdaderamente representativo y resonante.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fad5c9b e-con-full e-flex e-con e-child\" data-id=\"3fad5c9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecd7e8a elementor-widget elementor-widget-image\" data-id=\"4ecd7e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-769x1024.png\" class=\"attachment-large size-large wp-image-6134\" alt=\"\" srcset=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-769x1024.png 769w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-500x666.png 500w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-700x933.png 700w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-225x300.png 225w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-768x1023.png 768w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2-1153x1536.png 1153w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-2.png 1162w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6417e747 e-con-full e-flex e-con e-child\" data-id=\"6417e747\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37014c13 e-con-full e-flex e-con e-child\" data-id=\"37014c13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9efdeb elementor-widget elementor-widget-heading\" data-id=\"2e9efdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El proceso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71832b7 elementor-widget elementor-widget-text-editor\" data-id=\"71832b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Dise\u00f1amos y facilitamos talleres de historias que reunieron a empleados de distintos departamentos. Estas sesiones fomentaron el di\u00e1logo abierto y la reflexi\u00f3n, sacando a la luz valores compartidos y anclajes emocionales. De esta narrativa colectiva surgi\u00f3 un nombre unificador para la marca de empleador, aut\u00e9ntico, relevante y orgullosamente suyo.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23550de5 elementor-widget elementor-widget-heading\" data-id=\"23550de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados e impacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2a1cd elementor-widget elementor-widget-text-editor\" data-id=\"7a2a1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">El resultado fue una poderosa articulaci\u00f3n, impulsada por las personas, de la marca de empleador de Aerom\u00e9xico. La nueva identidad cal\u00f3 hondo entre el personal y posicion\u00f3 a la aerol\u00ednea como l\u00edder en marca de empleador. Internamente, foment\u00f3 el orgullo y la pertenencia; externamente, ayud\u00f3 a atraer talento alineado con el esp\u00edritu y la ambici\u00f3n de la empresa.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d87f042 e-con-full e-flex e-con e-child\" data-id=\"7d87f042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b715842 elementor-widget elementor-widget-image\" data-id=\"3b715842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-770x1024.png\" class=\"attachment-large size-large wp-image-6135\" alt=\"\" srcset=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-770x1024.png 770w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-500x665.png 500w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-700x931.png 700w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-225x300.png 225w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-768x1022.png 768w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1-1154x1536.png 1154w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/AeroMexico-Playmobile-x-Pro.Play-1.png 1168w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6132,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","iawp_total_views":0},"case-study-category":[],"class_list":["post-6131","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":4,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6131\/revisions"}],"predecessor-version":[{"id":6146,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6131\/revisions\/6146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/media\/6132"}],"wp:attachment":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/media?parent=6131"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study-category?post=6131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}