{"id":6147,"date":"2025-08-17T22:03:40","date_gmt":"2025-08-17T20:03:40","guid":{"rendered":"https:\/\/playmobilproplay.com\/case-study\/convertir-la-incertidumbre-en-capacitacion\/"},"modified":"2026-02-13T14:55:40","modified_gmt":"2026-02-13T13:55:40","slug":"convertir-la-incertidumbre-en-capacitacion","status":"publish","type":"case-study","link":"https:\/\/playmobilproplay.com\/es\/case-study\/convertir-la-incertidumbre-en-capacitacion\/","title":{"rendered":"Convertir la incertidumbre en capacitaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6147\" class=\"elementor elementor-6147 elementor-3310\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fafeef5 e-flex e-con-boxed e-con e-parent\" data-id=\"7fafeef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ea07635 e-con-full e-flex e-con e-child\" data-id=\"2ea07635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3471e1b7 e-con-full e-flex e-con e-child\" data-id=\"3471e1b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b70e748 elementor-widget elementor-widget-heading\" data-id=\"5b70e748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Desaf\u00edo\/Punto Doloroso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3883f2a3 elementor-widget elementor-widget-text-editor\" data-id=\"3883f2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">El equipo de la Zona Norte de Coca-Cola sufri\u00f3 un cambio que redefini\u00f3 las funciones y responsabilidades de 20 miembros del equipo. El cambio organizativo cre\u00f3 incertidumbre, y muchos no estaban seguros de su nuevo lugar en el sistema. El reto consist\u00eda en pasar de la resistencia o la confusi\u00f3n a la claridad, la alineaci\u00f3n y el compromiso proactivo con la nueva estructura.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20311062 elementor-widget elementor-widget-heading\" data-id=\"20311062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n (Por qu\u00e9 Pro.Play)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1ea03 elementor-widget elementor-widget-text-editor\" data-id=\"eb1ea03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Creamos una experiencia de apropiaci\u00f3n del cambio centrada en la capacitaci\u00f3n, no s\u00f3lo en la comunicaci\u00f3n. La experiencia se dise\u00f1\u00f3 para ayudar a cada miembro del equipo a conectar emocional y estrat\u00e9gicamente con su nuevo papel. En lugar de decirles lo que ten\u00edan que hacer, se les invit\u00f3 a definir c\u00f3mo actuar\u00edan y liderar\u00edan desde su posici\u00f3n.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b1ede e-con-full e-flex e-con e-child\" data-id=\"80b1ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b58c28 elementor-widget elementor-widget-image\" data-id=\"15b58c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-770x1024.png\" class=\"attachment-large size-large wp-image-6151\" alt=\"\" srcset=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-770x1024.png 770w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-500x665.png 500w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-700x931.png 700w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-226x300.png 226w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1-768x1021.png 768w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-1.png 1074w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80a24e0 e-con-full e-flex e-con e-child\" data-id=\"80a24e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fe2c02e e-con-full e-flex e-con e-child\" data-id=\"1fe2c02e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e553f51 elementor-widget elementor-widget-image\" data-id=\"6e553f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"800\" height=\"438\" src=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-1024x561.png\" class=\"attachment-large size-large wp-image-6150\" alt=\"\" srcset=\"https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-1024x561.png 1024w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-500x274.png 500w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-700x384.png 700w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-300x164.png 300w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-768x421.png 768w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100-1536x842.png 1536w, https:\/\/playmobilproplay.com\/wp-content\/uploads\/2025\/08\/CocaCola-Playmobile-x-Pro.Play-2-e1755460904100.png 1872w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fc7c739 e-con-full e-flex e-con e-child\" data-id=\"7fc7c739\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b391ba7 elementor-widget elementor-widget-heading\" data-id=\"4b391ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados e impacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ee5876 elementor-widget elementor-widget-text-editor\" data-id=\"37ee5876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Guiamos al equipo a trav\u00e9s de una experiencia estructurada pero flexible, que inclu\u00eda reflexi\u00f3n individual, di\u00e1logo colaborativo y momentos de alineaci\u00f3n grupal. Este enfoque foment\u00f3 la autonom\u00eda y la seguridad psicol\u00f3gica, permitiendo a las personas sacar a la luz sus preocupaciones, compartir sus ideas y crear conjuntamente planes de acci\u00f3n. El formato era \u00e1gil, r\u00e1pido y adaptado a la cultura din\u00e1mica de Coca-Cola.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6149,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","iawp_total_views":0},"case-study-category":[],"class_list":["post-6147","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":2,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6147\/revisions"}],"predecessor-version":[{"id":6153,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study\/6147\/revisions\/6153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/media?parent=6147"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/playmobilproplay.com\/es\/wp-json\/wp\/v2\/case-study-category?post=6147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}