Coca-Cola’s North Zone team underwent a shift that redefined the roles and responsibilities of 20 team members. The organizational change created uncertainty, with many unsure about their new place in the system. The challenge was to move from resistance or confusion to clarity, alignment, and proactive engagement with the new structure.
We created a change ownership experience focused on empowerment, not just communication. The experience was designed to help each team member connect emotionally and strategically with their new role. Rather than being told what to do, they were invited to define how they would take action and lead from where they stand.
We guided the team through a structured yet flexible experience, including individual reflection, collaborative dialogue, and group alignment moments. This approach encouraged autonomy and psychological safety, enabling people to surface concerns, share insights, and co-create action plans. The format was agile, fast-paced, and tailored to Coca-Cola’s dynamic culture.
